Advertising Tips for your company
First of all this is something here, quickly the most basics of marketing, especially if you want to build a truly sustainable and of high quality (any size) Organization in modern times:
To ensure that ethics and the philosophy of your company are good and solid. This can be a bit tangential to the marketing and business and more difficult to measure, however…
Price is no longer the King, if it ever was. Vale worth no more rules, if it was once. Quality of service and product is not the decisive factor.
Today it is the most important thing for the ethical and philosophical – bottom up – quality in every way, in all the dimensions of the organization.
Modern consumers, corporate customers, employees and suppliers are also more interested than ever in corporate integrity, which is defined by the ethics and philosophy of the organization.
Philosophy and good solid ethics allow and encourage people to make decisions “right and good” and to the right and good things. It’s humanity and morality; Care and compassion; be good and reasonable.
Profit is good, but not the greed; Reward is OK, but not the greed; Trade is essential, but is not exploitation.
The psychological contract theory is useful for the understanding and the development of the fair balanced philosophy, in particular the complex needs of employees, customers and the organization.
Theory of Nudge is a powerful change management developed in the 2000s. It is extremely useful in understanding and a scale to control how people think and make decisions.
Align people to identify natural and philosophical values with ethics. The best employees, suppliers and customers, organizations with strong ethical qualities attracted course.
Introduction of a good clear ethical philosophy and broad and distant valet parking podiums communication allows people to know, that your organization is always trying to do the right thing. It is powerful, because it appeals to the deepest feelings. Corporate integrity, based on the correct and good ethical philosophy that transcends everything else.
So good philosophy and strong ethics are the foundations that are now built good organisations and companies.
People could not questions or talk about much: the terminology is according to “Marketing speak all of fashion”, nor referred to clear about financial results, but you will surely be; Everyone is always more aware profound responsibility of businesses and companies in relation to humanity and morality, the natural world, the weak and poor, and the future of the planet.
Witness of antagonism toward certain multinational companies grow. Rail rail people not successful companies – companies to deal with them the benefit to the people; Growth of the society and communities; Technology and production of the natural world; Dominance in the market before compassion for humanity. None of this is right and good, and these organizations are on borrowed time.
They prefer increasingly buy, deal with and work for ethical law, Mindedorganisations. And if an organization is ethical and reasonable always transparent is visible to all.
Apart from that, if you properly, everything else of course anchored his philosophy. Recommend strategies, processes, attitudes, relationships, trade agreements, all kinds of tough decisions – also the salaries of Directors and share car’s options.
And it should not be difficult. The last corporate point of reference is: “is just and good?…” “Does this stack up against our ethical philosophy (idea, initiative, decision, etc.)?”
Organizations are complex things, and they are more and more complicated every day. A good ethical philosophy offers a reference point natural, reliable for the little ones to the strategic decision to largest, all over the world.
As you start to write your marketing plan, either for a new beginning, a large company or a small department within one, ensures a philosophy ethics “just and good” put in place before doing nothing more and grow from there.